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English Hockey capitalises on PR and event firm

LONDON - England Hockey has appointed sponsorship, PR and event agency Capitalize to implement a PR campaign for the EuroHockey Nations Championships to be held in Manchester in August 2007.

Domino's partners Special Olympics in marketing drive

LONDON - Pizza delivery chain Domino's has launched a 'Dough to Go' campaign to raise funds to help local athletes competing in the UK's Special Olympics get to the 2007 World Summer Games in Shanghai.

Surge in Kazakh hotel searches thanks to Borat effect

LONDON - Holiday search engine Hotels.com claims it has experienced a 300% hike in searches for hotels based in Kazakhstan, thanks to the publicity generated at the box office by fictional Kazakh Borat.

MySpace hires McCafferty to head European corporate PR

LONDON - MySpace has hired Chris McCafferty, formerly the head of PR and corporate affairs at MSN UK, as its director of corporate communications for Europe.

Gerald Ratner looks to buy back into Signet

LONDON - The businessman Gerald Ratner is bidding to buy back the jewellery chain he almost put out of business when he described its wares as 'total crap'.

Fuller's 19 Entertainment acquires Freedom Media

LONDON - Production and talent company 19 Entertainment, set up by pop impresario Simon Fuller, has announced the acquisition of advertiser-funded content production company Freedom Media for an undisclosed sum.

Betfair signs up as title sponsor for aerobatic race

LONDON - Betfair has sign up as the title sponsor for the first event in a series of airborne races known as the Aero GP.

Wild Card nets BB chairs

Plastic furniture maker Movisi has brought in Wild Card PR to maximise the publicity generated by its chairs' appearance on Big Brother.

Sony Ericsson mixes it up at Ibiza Rocks

LONDON – DJs at an Ibizan club night will use mobile phones to mix live tracks and play their sets as part of the 'Ibiza Rocks' festival.

Wedding theme for Britcom Confetti's online push

LONDON – 'Confetti', the new British comedy starring Jimmy Carr and Martin Freeman, is being promoted in a major online campaign and via a website that includes a Wedding-O-Matic to generate unusual wedding themes.


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