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Viacom signs Lastminute as launch partner for animated bus-side ads

LONDON - Viacom Outdoor is putting animated outdoor ads on to London bus sides fitted with LED screens, after signing up Lastminute.com to run a campaign in October.

Match.com invests £3m in first major UK offline advertising push

LONDON - Match.com is urging singletons to 'make love happen' in a £3m UK advertising campaign, launching next week.

BBC One moves Davina McCall flop to avoid X Factor clash

LONDON - The BBC is moving its Davina McCall-presented series 'He's Having a Baby', which tracks eight men as they become fathers, to an earlier Saturday night slot so it does not clash with ITV ratings winner 'X Factor'.

Posters for Jerry Hall show deemed too sexy for the Tube

LONDON - London Underground has taken down posters promoting Jerry Hall's new show 'Kept' after Tube bosses decided images of the model with 12 semi-naked men on a dog leash was too saucy for commuters.

Checkland Kindleysides creates sampling station for Sony PSP

LONDON – Checkland Kindleysides has created three sampling stations to support the launch of Sony Computer Entertainment Europe's PlayStation Portable, with sampling experiences at gigs, airports, theme parks and shopping malls around the country.

Post Office turns to DRTV for car insurance activity

LONDON - The Post Office is highlighting the competitive price of its car insurance in a direct response television ad starring the brand's family of animated ants.

Carlson creates integrated campaign for Hyundai 4x4 range

LONDON - Carlson Marketing Group has created a direct campaign for Hyundai's entire 4x4 range with a teaser mailing, mini movie ad and microsite.

HMV and Virgin launch rival digital download services

LONDON - The digital music market is set to heat up as the UK's biggest record stores, HMV and Virgin, prepare to launch their own download services in the next few days.

Wales markets its muddy months to activity tourists

LONDON - Wales Tourist Board is taking the passing of the August bank holiday as its cue to lure autumn visitors with a variety of activities under the strapline 'How do you like your mud?'.

American football gets more exposure as NFL signs TV deals

LONDON - American football action will be screened on four UK broadcasters this year after the NFL signed deals with Five, Sky Sports and the North American Sports Network to screen the US's most popular sport.

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