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LONDON - Volkswagen is throwing a man out of a plane without a parachute to demonstrate the comfort of its Polo in a new television ad.
LONDON - M&C Saatchi continues to be the bookmakers' favourite to retain British Airways' £60m global advertising account, after the agency made the final four-strong shortlist.
LONDON - Magazine publisher Future is to expand its childrens' and gaming portfolios with three launches this year -- Muffin the Mule in October and Zap! in November will be preceded by PlayStation Portable: The Official Guide Book next week.
LONDON - IPC media's music and movie magazine Uncut is celebrating its 100th issue with a series of three gigs at London's 100 Club, headlined by Sons & Daughters, Ed Harcourt and The Earlies.
LONDON - 'The Simpsons' brand is continuing its march through the children's food and drink sector, with the launch of a range of healthy soft drinks after 'Simpsons'-branded products were slated as being high in fat, sugar and salt.
LONDON – British Airways has shortlisted incumbent M&C Saatchi, JWT, DDB London and Bartle Bogle Hegarty for its £60m global advertising account.
LONDON - Lonely Planet has launched a campaign to encourage UK travellers to learn the lingo for trips abroad with its range of phrasebooks, offering consumers the chance to win a trip for two to a European language school.
LONDON – Publisher Dorling Kindersley is taking targeting school children and parents in a promotional campaign, which sees it take an American US school on the road, loaded with a number of exploration zones.
Unilever has appointed Lowe London as the lead agency on its pan-European Cif account. The detergent business was previously handled by Lowe Paris.
LONDON - TWI's interactive arm and Manchester City Football Club have teamed up to update the club's website to include player interviews, comments from celebrity fans on the Premiership side.
