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LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
LONDON – Nissan is targeting fashionable women aged 25-50 for the launch of its new Micra C+C with a mail pack showing how the car can turn from coupe to cabriolet in just 22 seconds.
LONDON - Eurostar has hired Occam to build and manage its customer database ahead of a direct marketing push to coincide with changes to the service in 2007.
LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m.
LONDON – Jaguar is gathering prospects online for its new high-performance X-Type 2.2 Diesel, as well as communicating the essence of the car, through a microsite and film created by 20:20 London.
LONDON - Proximity London has created a mailpack for the launch of Volkswagen's Passat Estate that focuses on its luxury features along with a little help from the four-legged star from the ad campaign.
LONDON - Ann Summers has appointed Liquid Communications to help it branch out with third-party brands and promote its over-18 parties.
LONDON – Online marketing technology group Connectus has been appointed by Guardian Unlimited to run an online voucher campaign for its client electrical retailer Dixons.
LONDON – The Football League is targeting 400,000 fans in the widest supporter consultation exercise in its 117-year history.
