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LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
LONDON – The message about illegal music downloads is still not getting through as 77% of people who regularly download songs have used an illegal site at least once, according to new research.
LONDON - Lads' weeklies Zoo and Nuts have been scrapping in public again, after the former objected to a Nuts email that claimed it was 'the best-selling mens magazine in Europe'.
LONDON - Lastminute has added eight new jobs to its marketing department in a restructure following its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing director for the combined business.
Sony Electronics has split with Fallon Worldwide just five months after hiring the agency.
LONDON - A new online music storage system is promising to make people's music collections accessible anywhere.
LONDON - SportingOdds, owned by SportingBet, and marketing agency Beechwood are targeting novice online gamblers with a new website, press and direct mail campaign.
LONDON - Honda is backing the launch of its latest Civic model with an online game based on the classic 'ToCA Race Driver' series.
LONDON - Microsoft has overhauled its Xbox Live Marketplace gaming site to provide users of its 360 console with content including games previews, music tracks and a wider selection of retro games.
LONDON - ITV is to provide live 3G mobile and internet coverage of reality show 'I'm a Celebrity... Get Me Out of Here!' for the first time.
