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Text messages push Diesel movie to male film fans

27 Aug 2004 | by Jennifer Whitehead,

LONDON - New Vin Diesel film 'The Chronicles of Riddick', which launches in the UK on Friday, will be promoted by an integrated campaign including 100,000 mobile text messages featuring images of the film.

Mitsubishi appoints Domino Systems to online task

26 Aug 2004 | by Staff,

LONDON – Interactive agency Domino Systems has won a three-way pitch to provide digital design and technical services to Mitsubushi Motors in the UK.

Nike to use John Lennon's image on 'Peace' trainer

24 Aug 2004 | by Joe Lepper,

LONDON – Nike has launched a range of 'Peace' trainers that feature a picture of John Lennon as well as lyrics from his classic track 'Imagine'.

Video Island and ScreenSelect merge to take on rivals

24 Aug 2004 | by Jennifer Whitehead,

LONDON - There has been further consolidation in the online DVD rental market this week with ScreenSelect's second merger in eight months, this time with Video Island.

Profits up 90% at Japanese advertising giant Dentsu

23 Aug 2004 | by Staff,

TOKYO - Dentsu has revealed its profits for the first quarter of the year rose by more than 90% as the Japanese economy picked up.

Star Wars man Jeffery joins Hornby as marketing chief

18 Aug 2004 | by Sam Matthews,

LONDON - Hornby, the company behind Scalextric, has hired Lucasfilm's Simon Jeffery as its group marketing director to spearhead its expansion overseas.

Panasonic looks to IPT Direct to drive database

17 Aug 2004 | by Staff,

LONDON - Panasonic, the electronics manufacturer, is upgrading its prospect marketing database using Interactive Prospect Targeting's list rental arm IPT Direct.

Crawford poised to spark furore by starring in fur ads

13 Aug 2004 | by Jennifer Whitehead,

LONDON - Cindy Crawford, the model famed for her big hair, big smile and big mole, looks set to cause a big controversy after signing a deal to appear in a fur coat campaign, despite once proclaiming 'I'd rather go naked than wear fur'.

DoCoMo unveils world's first 'mobile wallet' phone

11 Aug 2004 | by Sam Matthews,

LONDON - Japanese mobile phone giant NTT DoCoMo is launching what it describes as a 'mobile wallet' -- a 3G smart-card handset that can make credit card transactions.

Vogue runs ads promoting 'fashionable' fur clothes

09 Aug 2004 | by Sam Matthews,

LONDON – Vogue is set to come under fresh fire from anti-fur campaigners as it launches the 'Fur Ever' advertising campaign with the The International Fur Trade Federation to make fur clothes appear more fashionable.

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