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Toys R Us files lawsuit against Amazon over exclusivity

NEW YORK - Toysrus.com has filed a lawsuit against Amazon.com claiming that it has breached an exclusivity agreement on Amazon's Toy & Game and Baby Products categories.

Diamonds are forever but not on the front of an F1 car

LONDON - An unusual promotion for the forthcoming film 'Ocean's Twelve', starring George Clooney and Brad Pitt, went horribly wrong at the weekend when a Formula 1 driver crashed his car at the Monaco Grand Prix losing a £200,000 diamond in the process.

The White Company hires Entire as first DM agency

LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.

MTV in brand extension move with condom launch

LONDON - MTV is to launch its own brand of condoms in the UK this week in a bid to make the buying of contraceptives less embarrassing for young people.

Red Letter Days appoints Joshua to integrated brief

LONDON - Red Letter Days has appointed Joshua to handle its integrated communications account following a three-way pitch.

Chanel wins battle over 'naughty' Coco de Mer logo

LONDON – Chanel, the cosmetics giant, has won a High Court battle with the daughter of Body Shop founder Anita Roddick over her sex shop logo, which resembles female genitalia, as it insisted that the public would confuse the brand with its own.

WPP takes £56m Toys 'R' Us account from Leo Burnett

LONDON - Retailing giant Toys 'R' Us has handed its £56m-plus US advertising account to WPP Group's Young & Rubicam, after a pitch including incumbent Leo Burnett.

Hamleys appoints Brave PR after five-way pitch

LONDON - World famous London toy store Hamleys has appointed Brave PR as its consumer PR agency to focus on promoting its flagship Regent Street store, as well as Hamleys' Own brand products.


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