26 May 2004
| by Staff,
NEW YORK - Toysrus.com has filed a lawsuit against Amazon.com claiming that it has breached an exclusivity agreement on Amazon's Toy & Game and Baby Products categories.
24 May 2004
| by Jennifer Whitehead,
LONDON - An unusual promotion for the forthcoming film 'Ocean's Twelve', starring George Clooney and Brad Pitt, went horribly wrong at the weekend when a Formula 1 driver crashed his car at the Monaco Grand Prix losing a £200,000 diamond in the process.
20 May 2004
| by Joe Lepper
LONDON - Mail order firm The White Company has hired Entire as its first retained creative and strategic direct marketing agency.
17 May 2004
| by Joe Lepper
LONDON - MTV is to launch its own brand of condoms in the UK this week in a bid to make the buying of contraceptives less embarrassing for young people.
14 May 2004
| by Jules Grant,
LONDON - Red Letter Days has appointed Joshua to handle its integrated communications account following a three-way pitch.
11 May 2004
| by Staff,
LONDON – Chanel, the cosmetics giant, has won a High Court battle with the daughter of Body Shop founder Anita Roddick over her sex shop logo, which resembles female genitalia, as it insisted that the public would confuse the brand with its own.
10 May 2004
| by Staff,
LONDON - Retailing giant Toys 'R' Us has handed its £56m-plus US advertising account to WPP Group's Young & Rubicam, after a pitch including incumbent Leo Burnett.
05 May 2004
| by Staff,
LONDON - World famous London toy store Hamleys has appointed Brave PR as its consumer PR agency to focus on promoting its flagship Regent Street store, as well as Hamleys' Own brand products.