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LONDON - Emap's FHM.com has secured a £250,000 sponsorship deal with Xbox, which includes activity for the launch of 'Halo 2', Xbox's big upcoming games release.
LONDON - The owner and manager of the Nectar loyalty programme, Loyalty Management UK, has attacked a report that claimed Nectar partners, particularly Sainsbury's, were having doubts about their future participation in the programme.
LONDON - Nielsen Entertainment and Activision Games have launched a test to measure how consumers react to ads in videogames, using the exposure of Chrysler Group's Jeep in the newly released 'Tony Hawk's Underground 2'.
LONDON - Haymarket has promoted Oliver Irish to editor of Stuff, following Tom Dunmore's move to work on new title Rip & Burn.
NEW YORK - Toys 'R' Us, the US retail giant, has consolidated its $125m (£69.3m) media account into WPP's Group M, the third major account the group has picked up in the last week.
LONDON – Sony Walkman is to sponsor Channel 4's 'UK Music Hall of Fame' to mark the launch of its new hard disc Walkman, the HD1.
LONDON - She is plastic, so to speak, but this has not stopped Mattel and Universal Music International launching a Barbie-branded album featuring tracks from The Sugababes, Girls Aloud and Sophie Ellis-Bextor among others.
Behind the security gates of drugs giant Wyeth's Thames Valley offices, where each stranger's arrival is monitored and every car's registration logged by reception, there's a corporate affairs director on a mission.
