Healthcare: Brand visibility
06 Aug 2004
Makers of prescription drugs are increasingly adopting methods of consumer branding. Rob Gray investigates.
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Vogue runs ads promoting 'fashionable' fur clothes
09 Aug 2004 | by Sam Matthews,
LONDON – Vogue is set to come under fresh fire from anti-fur campaigners as it launches the 'Fur Ever' advertising campaign with the The International Fur Trade Federation to make fur clothes appear more fashionable.
Hearst launches first magazine dedicated to shopping
04 Aug 2004 | by Sam Matthews,
LONDON - Hearst Magazines is to launch Shop Etc, the first magazine dedicated to fashion, home and beauty shopping, edited by former Company and Cosmopolitan editor Mandi Norwood.
Screen Pages unveils new site for cashmere label N Peal
04 Aug 2004 | by Staff,
LONDON - N Peal, the cashmere fashion brand, is to sell its clothes through a new website created by Screen Pages.
Lancome drops Believe in Beauty for $300m global drive
21 Jul 2004 | by Jules Grant,
LONDON - Luxury cosmetic brand Lancome is launching a $300m global advertising campaign in autumn, featuring models Ines Sastre and Elizabeth Jagger, and is dropping the 'Believe in Beauty' strapline it has used since 2000.
P&G chooses Starcom and Carat for US media planning
15 Jul 2004 | by Staff,
NEW YORK - Procter & Gamble has selected Starcom MediaVest Group and Carat to handle its ad planning in North America, in a deal believed to be worth up to $3.5m.
Raleigh appoints Sellers & Rogers to regenerate brand
07 Jul 2004 | by Staff,
LONDON - Cycle firm Raleigh, which reintroduced its 1970s classic Chopper bike, has appointed Nottingham-based agency Sellers & Rogers to regenerate the brand after a five-way pitch.
Future reports rise in revenues as advertising up 10%
05 Jul 2004 | by Staff,
LONDON - Future Network said revenues were up in the first five months on the back of a 10% rise in advertising revenues as it agrees a significant licence extension deal with Microsoft to publish the Official Xbox Magazine.
Emap links with EA for Need for Speed Underground 2
02 Jul 2004 | by Staff,
LONDON - Emap Advertising and Electronic Arts have signed a cross-media deal to promote the launch of 'Need for Speed Underground 2' across Max Power magazine, Maxpower.co.uk, live events and SMS.
ELC and Daisy & Tom hire Proximity for strategy task
02 Jul 2004 | by Jules Grant,
LONDON - Chelsea Stores-owned chains, The Early Learning Centre and Daisy & Tom, have appointed Proximity London to help develop their marketing strategy.
Additional Information
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London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
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