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Research shows that GPs value creative PR and accurate sales-force delivery from pharma firms, finds Mark Johnson.
As healthcare PROs prepare to explain their role in medical communications to the Health Select Committee, Mark Johnson investigates claims of ghost-written articles in peer-review journals. The pharmaceutical industry is no stranger to criticism or vilification.
Makers of prescription drugs are increasingly adopting methods of consumer branding. Rob Gray investigates.
Half the NHS drugs budget is wasted, as patients fail to take prescribed medicines. The challenge for health PROs is to spell out why this won't do, says Rob Gray
