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LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova as a brand ambassador, in a three-year deal believed to be worth about £500,000 a year.
LONDON - It turns out that when supermodel Cindy Crawford said 'I'd rather go naked than wear fur' she was not being strictly honest, as the supermodel causes an outrage after being unveiled as the new face of American fur label Blackglama.
LONDON – Carat International has won the £35m Lego media account across 16 European markets after a six-month four-way pitch.
LONDON - Tesco.com is going head to head with iTunes and Napster as it launches a new digital download store today, becoming the first UK supermarket to enter the £25m market.
LONDON - Nielsen Entertainment and Activision Games have launched a test to measure how consumers react to ads in videogames, using the exposure of Chrysler Group's Jeep in the newly released 'Tony Hawk's Underground 2'.
LONDON - Haymarket has promoted Oliver Irish to editor of Stuff, following Tom Dunmore's move to work on new title Rip & Burn.
NEW YORK - Toys 'R' Us, the US retail giant, has consolidated its $125m (£69.3m) media account into WPP's Group M, the third major account the group has picked up in the last week.
LONDON – Sony Walkman is to sponsor Channel 4's 'UK Music Hall of Fame' to mark the launch of its new hard disc Walkman, the HD1.
LONDON – Incumbent Starcom Motive has dropped out of Lego's £35m European media review, for unknown reasons.
