Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever direct marketing campaign.
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
TAG Heuer signs Wimbledon champion Maria Sharapova
14 Dec 2004 | by Daniel Farey-Jones,
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova as a brand ambassador, in a three-year deal believed to be worth about £500,000 a year.
Cindy Crawford under fire for signing as face of fur label
08 Dec 2004 | by Sam Matthews,
LONDON - It turns out that when supermodel Cindy Crawford said 'I'd rather go naked than wear fur' she was not being strictly honest, as the supermodel causes an outrage after being unveiled as the new face of American fur label Blackglama.
Healthcare Survey: Marketing Medicines
03 Dec 2004
Research shows that GPs value creative PR and accurate sales-force delivery from pharma firms, finds Mark Johnson.
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
As healthcare PROs prepare to explain their role in medical communications to the Health Select Committee, Mark Johnson investigates claims of ghost-written articles in peer-review journals. The pharmaceutical industry is no stranger to criticism or vilification.
Jungle Speed game gets online push through Remedy
25 Nov 2004 | by Joe Lepper,
LONDON – Gibson Games has launched an online campaign to promote a newly launched card game for the UK market called 'Jungle Speed'.
Jerry Hall turns into Grace Kelly for Goldsmiths campaign
23 Nov 2004 | by Sam Matthews,
LONDON – Texan model Jerry Hall has been signed as the new face of jewellery chain Goldsmiths in a campaign that makes the 48-year-old model look like 50s actress Grace Kelly, as she was aged 24.
Nike co-founder Philip Knight stands down as Nike CEO
19 Nov 2004 | by Staff,
NEW YORK- Nike co-founder Philip Knight is to stand down as chief executive officer, but will remain with the sportswear giant as chairman of the board.
Daisy & Tom appoints Zendor to provide fulfilment
19 Nov 2004 | by Staff,
LONDON – Daisy & Tom, the children's department store, has appointed Manchester-based Zendor to implement a call centre and warehouse system for its home shopping business.
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