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The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.
SYDNEY: Sony Computer Entertainment has put up interactive washroom posters in trendy locations frequented by its young target as part of a wider TV-led campaign to promote its new Playstation2 action-adventure game, Ghosthunter.
New World Mobility: I find this one really weird. It's weird that a data services provider does a commercial showing people wearing weird wigs as a metaphorical device to sell their product. The communication is based on the usefulness of the services, but I just don't find it useful as a piece of communication....
LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer Jennifer Lopez after her diva-like demands went too far at a recent shoot.
While accuracy and impartiality are the cornerstones of the Sixth Floor Museum, creative PR - crafted by an unbudgeted, one-person staff - is key in helping draw donors and visitors.
PR Team: Freedom Tobacco (New York) and Vorticom (New York) Campaign: Launch of Legal cigarettes Time Frame: March-August 2003 Budget: $25,000 for the five-month project
PR Team: Amstel International (Amsterdam) and TBWA/PR Company (Amsterdam) Campaign: "Amstel's Giant Living Room" at the 2003 UEFA Champions League Final Time Frame: May 2003 Budget: €70,000
As Christmas nears, companies introducing consumer electronics will focus on developing trust for their brands and the experience they provide.
More than a decade ago, Suzuki earned itself a place in the crisis- management textbooks thanks to its response to a negative review by Consumer Reports . After the magazine claimed the Suzuki Samurai was prone to rollovers, the company fought back.
Though mainstream outlets don't typically have dedicated reporters on pets, it's a hot topic since there are always offbeat hooks or trends to be found.
