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LONDON - Sony is using an online viral campaign based around its brand message 'You make it a Sony' to raise awareness of its portable stereos, the Sony Net MD and Atrac CD Walkman, as well as the benefits of accessing music online.
LONDON - Your Home, the magazine closed by the National Magazine Company at the end of last month, has been given a new lease of life with the news that it has been bought by Essex-based publisher Essential Publishing.
NEW YORK - Polaroid looks set to review its global advertising account, currently held by Publicis Groupe agencies, with reports that it has invited several agencies to tender.
Zhang Ruimin, CEO of the Haier Group--the Chinese company that is the world's fifth-biggest maker of white goods--describes his plan to create a global brand.
Client: Ansell Healthcare - Mates Condoms PR Team: GCI London Campaign: Safe Outdoor Sex Timescale: March - June 2003 Budget: Between 50,000 and 75,000
LONDON - Guardian Newspapers has signed a six-figure advertising deal with luxury car marque Lexus to back its launch into the 4x4 market with its new RX3000.
LONDON - Golfers are encouraged to throw away their old golf clubs in a £3m integrated campaign from Claydon Heeley Jones Mason for a new club from Callaway Golf.
MADISON, NJ: Barr Laboratories has appointed Communications Strategies (CSI) to handle the launch and post-launch PR for Seasonale Extended-Cycle, a new oral contraceptive that is designed to reduce the frequency of women's periods from 13 to four per year.
LONDON - Harvey Nichols & Co, the luxury department store, has been told to withdraw its 'fashion victim' advertisement, which features a woman driver about to run over a pedestrian while she applies lipstick in her rearview mirror.
LONDON - Revlon has shortlisted four agencies for its £3m media account, with incumbent Mediaedge:cia not pitching again for the work.
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