The Brand Council case studies: Scalextric
23 Jul 2003
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
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Healthcare: Educating GPs
19 Sep 2003 | by Rob Gray
PR specialists working for pharmaceutical companies have a crucial role to play in preparing the ground for the new General Medical Services contract.
The Brand Council case studies: Home House
28 May 2003
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
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