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LONDON - ITV Digital administrator Deloitte & Touche has scotched plans by advertising agency Mother to give the broadcaster's knitted mascot Monkey to charity until the doomed company's finances are sorted out.
LONDON - Direct mail continues to be one of the most popular ways of reaching consumers as UK spending rose 5.8% in the first quarter of 2002 to £629.9m, up from £595.6m last time, according to figures from the Direct Mail Information Service.
LONDON - BCA, the book club owned by German media giant Bertelsmann, is rolling out a 'Star Wars'-themed SMS campaign aimed at testing out the medium as part of its ongoing customer acquisition strategy.
NEW YORK - Samsung has launched a $200m (£140m) global advertising campaign to position itself as a leader in digital convergence.
HEALTHCARE: Cohn & Wolfe's healthcare arm will handle PR for Actonel, a jointly-promoted osteoporosis product by Procter & Gamble Pharmaceuticals and Aventis Pharma. Executive director of healthcare Angie Wiles and board director for ethical treatments Fiona McMillan lead the account.
LONDON - Sony has slashed the price of its PlayStation2 games console in the US, knocking $100 off the $299 (£206) price tag, matching that of Nintendo GameCube and challenging Microsoft to do the same.
BRAND WATCH - Tesco is ready to out-Gap Gap with its plans to sell the Cherokee range of clothes from the US, the EU hopes a quick rebrand will do the trick and the Ministry of Sound shows that it is never one to miss an opportunity for a shameless brand extension, write Gordon MacMillan and Jennifer...
HONG KONG: Grey Healthcare Group (GHG) has won through-the-line work for the Asia launch of Eli Lilly's erectile dysfunction drug Cialis.
BRAND WATCH - It's proved to be a boys thing this week as model railway maker Hornby steamed back, Nintendo's GameCube prepares to KO Microsoft and our eagle-eyed friend was implicated in in price fixing, writes Gordon MacMillan .
Pharmaceutical giant British Biotech, which develops drugs to fight diseases such as cancer, has named Alison Gadd as head of regulatory affairs.
