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LONDON - UK holiday camp group Butlins is using a competition backed by a below-the-line campaign for a data-capture drive and brand awareness campaign.
INTERNAL COMMS: Drugs firm Roche has hired tech shop Tornado Virtue as part of a drive to improve its internal comms. Work will include developing a webcast system to help create 'a more personal method of distributing monthly news updates', according to Roche MD John Melville.
PHARMACEUTICAL: Consumer and pharmaceutical groups are to take part in a House of Commons debate on 21 Monday on the issue of media restrictions on prescription medicines. Those taking part include Trevor Jones, director general of the Association of the British Pharmaceutical Industry and Allan Asher,...
Client: Specsavers Optical Group PR Team: The Petersen Partnership and Total Sponsorship with Specsavers and the Welsh Rugby Union Campaign: Get Your Blinking Eyes Tested Ref Timescale: July-August 2002 Budget: Part of retainer
LONDON - OMD Europe, the Omnicom Group-owned media group, has been appointed to handle Sony's $500m (£320m) pan-European media buying account after a three-way pitch.
NEW YORK - Nintendo is to spend $140m (£89m) promoting video games for its GameCube console in the run-up to Christmas, with particular emphasis on games for older players.
NEW YORK - Gateway, the computer maker and retailer, has dumped its US advertising agency, Siltanen/Keehn Advertising, less than a week after its latest television advertising for the company broke.
Drugs giant Pfizer has broken fresh ground in its conference lobbying strategy by giving over half of its exhibition stand to health charities.
Drugs company Eli Lilly has bolstered its public affairs function by recruiting Helen Lord, British Airways government affairs manager, to a newly created Westminster focused role.
NEW YORK - Nintendo is taking the console wars to the clubs in the run-up to Christmas, hiring marketing agency US Concepts to promote GameCube.
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