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Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
Client: condomi PR Team: Frank PR Campaign: Size Him Up Timescale: August 2002 Budget: Undisclosed European condom manufacturer condomi launched in the UK in early 2002, and hired Frank PR to raise brand awareness. condomi wanted to position itself as edgy and youth-focused in comparison...
LONDON - EA Sports, a division of computer games manufacturer Electronic Arts, is using a £7.7m advertising campaign to launch its latest console game 'Fifa Football 2003' in Europe.
Upmarket gym chain LA Fitness has hired a former journalist to beef up its communications.
INDIANAPOLIS: Pharmaceutical giant Roche Diagnostics is shifting PR handling for its diabetes care unit to Porter Novelli from Edelman in a bid to consolidate its marketing communications with Omnicom agencies.
WINNER - Eli Lilly and Company, 2001 Lilly Outstanding Achievement and Recognition Awards, Cohn Wolfe Healthcare
WINNER - GlaxoSmithKline Consumer Healthcare, Launch of NiQuitin CQ Lozenge, Munro Forster Communications
INTERNAL COMMS: Drugs firm Roche has hired tech shop Tornado Virtue as part of a drive to improve its internal comms. Work will include developing a webcast system to help create 'a more personal method of distributing monthly news updates', according to Roche MD John Melville.
PHARMACEUTICAL: Consumer and pharmaceutical groups are to take part in a House of Commons debate on 21 Monday on the issue of media restrictions on prescription medicines. Those taking part include Trevor Jones, director general of the Association of the British Pharmaceutical Industry and Allan Asher,...
Client: Specsavers Optical Group PR Team: The Petersen Partnership and Total Sponsorship with Specsavers and the Welsh Rugby Union Campaign: Get Your Blinking Eyes Tested Ref Timescale: July-August 2002 Budget: Part of retainer
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