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Future targets techno-savvy with Digital Home

13 Dec 2002 | by Jennifer Whitehead,

LONDON - Future Publishing is tapping the growing digital technology market with a new glossy lifestyle magazine called Digital Home.

Guardian to publish Space Handbook

30 Sep 2002 | by Staff,

LONDON - The Guardian is set to publish its autumn/winter edition of the Space Handbook, the bi-annual supplement on interiors and homes.

Advertising goes quiet as world pauses

13 Sep 2002

BRAND WATCH - Advertising was dropped as the world remembered September 11, and British Airways, once the 'world's favourite airline', faced life outside the FTSE-100, writes Jennifer Whitehead in this week's round-up of brand news .

Official PlayStation2 Magazine tackles blight of digit theft

03 Sep 2002 | by Gordon MacMillan,

LONDON - Official PlayStation2 Magazine has launched a campaign to highlight the apparent theft of digits (namely thumbs), which has been reported in China and is set to sweep the UK.

Monkey not to appear as face of Comic Relief says administrator

28 May 2002 | by Claire Billings,

LONDON - ITV Digital administrator Deloitte & Touche has scotched plans by advertising agency Mother to give the broadcaster's knitted mascot Monkey to charity until the doomed company's finances are sorted out.

Microsoft hits the 'try again?' button as the government forgets to phone a friend

19 Apr 2002

Microsoft hit the 'try again?' button this week, the government should have phoned a 'Millionaire' friend about Learn Direct and MmO2 drove its marketing juggernaut to Arsenal, write Jennifer Whitehead and Gordon MacMillan , in this week's Brand Watch.

Relations with Wallpaper's Brule strained as IPC installs publishing director

20 Mar 2002 | by Jennifer Whitehead,

LONDON - Relations between Wallpaper magazine creator Tyler Brule and IPC Media look set to deteriorate further, as IPC announced it has appointed Richard Johnstone as the new publishing director of the title.

Andersen gets tarnished as Raleigh gets on its bike and leaves the UK

15 Mar 2002

Things got worse for Andersen, BP answered charges of fat cat-ism and Raleigh bikes left the UK for good, writes Jennifer Whitehead in this week's Brand Watch .

MSN offers AOL $50 to switch from AOL in campaign push

01 Mar 2002 | by James Ratcliff,

LONDON - Microsoft upped the ante in its online battle against rival AOL as it offers subscribers 50 in cash to switch to MSN in the latest phase of its "switch from AOL" campaign.

UK music store to launch its own newspaper

01 Mar 2002 | by James Ratcliff,

Music Zone, the UK's fastest-growing independent music store, is launching its own in-house newspaper next month.

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