to remove filtersOPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK
03 Dec 1999 | by MARY COWLETT
Last month, Hill and Knowlton merged its ethical and consumer healthcare divisions to create a single offering, reflecting the increasingly consumer-driven focus of the drugs market.
