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Reuters and broadcast PR specialist World Television are launching a new satellite TV news service on health issues this month. Reuters World Health will deliver TV news releases to over 1,500 broadcasters. The service is available to all health organisations and pharmaceutical companies.
Boots The Chemists and Hollinger Digital have handed a pounds 100,000 fee consumer and trade PR account to Powerhouse to promote new women-focused internet web site, handbag.com.
ATHENS: Top three pharmaceuticals firm AstraZeneca has selected Hill and Knowlton as its first corporate PR agency in Greece.
Swiss healthcare company Roche has promoted Sarah Ridout to the newly created role of UK corporate affairs director in an overhaul of the company s PR practices.
The Shire Hall Group, the UK s second largest PR medical specialist, is to remain an independent entity within its new parent company, WPP, rather than being absorbed into an existing PR network.
It is estimated that one third of drugs in the US will be coming off patent in the next five years. For manufacturers this has serious implications. In the UK, for example, 47 per cent of AstraZeneca s drug sales come from two products - Zestril and Losec - both of which go off patent in 2002.
CPR Worldwide has been appointed to handle Glaxo Wellcome s HIV portfolio after winning a three-way pitch. PR for the HIV portfolio was previously handled in-house. CPR s appointment marks the conclusion of a wide-ranging review of Glaxo Wellcome s PR arrangements (PR Week, 30 April) triggered by the...
Greenlines Healthcare Communications has recruited Shandwick Welbeck healthcare director Nigel Hayward as managing director.
The Association of the British Pharmaceutical Industry (ABPI), the trade body which lobbies for full patient access to treatments on behalf of pharmaceutical companies in the UK, has reacted to devolution with plans to open a dedicated Scottish office, and is casting its net to find a PR heavyweight...
