30 Oct 1998
| by SIMON ELLERY
Danish hearing instrument manufacturer Oticon has appointed
Shandwick Healthcare for a global PR brief.
16 Oct 1998
| by SIMON ELLERY
The Optica Clulow Group, which owns a string of opticians across
England, is reviewing its consumer and trade PR. The account is expected
to carry a six-figure fee and at least two agencies are known to be
pitching for it.
16 Oct 1998
| by ROBERT GRAY
Genetically-modified (GM) seeds and food continued to receive
attention this week. Raisio, the Finnish supplier of Benecol, the
margarine that reduces cholesterol, can go straight to a European launch
because it doesn t need EU approval. EU-imposed tests must be conducted
on Monsanto s GM seeds, however,...
16 Oct 1998
| by PAUL BLACKBURN
People afflicted by social phobia or social anxiety disorder aren t
just shy. They ll totally avoid situations many of us take for granted,
regardless of the consequences to their job, relationships or their
health.