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Shandwick Healthcare wins Oticon global brief

Danish hearing instrument manufacturer Oticon has appointed Shandwick Healthcare for a global PR brief.

Optica focuses on health and fashion in review

The Optica Clulow Group, which owns a string of opticians across England, is reviewing its consumer and trade PR. The account is expected to carry a six-figure fee and at least two agencies are known to be pitching for it.

What The Papers Say: No allies for champions of modified foods

Genetically-modified (GM) seeds and food continued to receive attention this week. Raisio, the Finnish supplier of Benecol, the margarine that reduces cholesterol, can go straight to a European launch because it doesn t need EU approval. EU-imposed tests must be conducted on Monsanto s GM seeds, however,...

Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching the shyness drug Seroxat, SmithKline Beecham should have paid more attention to planning media relations says Paul Blackburn, managing director of Ketchum

People afflicted by social phobia or social anxiety disorder aren t just shy. They ll totally avoid situations many of us take for granted, regardless of the consequences to their job, relationships or their health.


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