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NEWS: City PRs compete for AEA privatisation deal

Six City PR firms are competing to handle PR for what will probably be the Government s last privatisation before the next general election.

NEWS: Glaxo seeks UK communicator,

Glaxo Wellcome, the world s biggest pharmaceutical company, is hunting for a UK-based investor relations director following last year s pounds 9 billion merger.

TOP 50 HEALTHCARE PR: Healthy growth for the Top 50

The role of the health PR consultant is changing as clients call for strategic advice to help them work with the changing face of the NHS. Kate Nicholas and Peter Robinson report

NEWS: PR EUROPE

PARIS: Rankin joins B-M s health ranks

NEWS: H&K making pill easy to swallow

Schering, the UK s leading oral contraceptive manufacturer, is investing in a five year consumer public relations campaign to restore women s confidence in the pill.

NEWS: Ketchum to handle new anti-depressant launch

Ketchum Public Relations is to co-ordinate communications for the global launch of anti-depressant prescription drug Remeron.

FOCUS: ADVERTORIALS; Securing write of way from editors

GETTING THE MESSAGE: Well written advertorials find their niche in mainstream magazines and newspapers PRODUCING THE PACKAGE: Who should put it together - PR agency, publishing house or design company? CASE STUDY: Advertorials gave an invaluable boost to the launch of Pylorid, a new drug for stomach...


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