NEWS: UK firms fight for pharmaceutical sell-off in Croatia
08 Dec 1995
UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva.
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SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting for a financial PR consultancy in the UK to plug a gap in its media relations capability.
UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva.
Hill and Knowlton is tipped to be appointed by Astra Pharmaceuticals to handle PR for its gastric ulcer treatment Losec - Europe s biggest- selling prescription drug.
Cohn and Wolfe s healthcare division has launched a service for pharmaceutical companies to encourage patients to participate in clinical trials.