NEWS: UK firms fight for pharmaceutical sell-off in Croatia
08 Dec 1995
UK financial agencies are battling it out this month for a public relations account from Croatia s leading pharmaceutical company Pliva.
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NEWS: SmithKline seeks financial PR firm for new account
08 Dec 1995 | by JOHN-PIERRE JOYCE
SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting for a financial PR consultancy in the UK to plug a gap in its media relations capability.
NEWS: Astra picks H&K for Losec push
08 Dec 1995 | by LEXIE GODDARD
Hill and Knowlton is tipped to be appointed by Astra Pharmaceuticals to handle PR for its gastric ulcer treatment Losec - Europe s biggest- selling prescription drug.
NEWS: C&W aim to promote clinical trials
01 Dec 1995 | by LEXIE GODDARD
Cohn and Wolfe s healthcare division has launched a service for pharmaceutical companies to encourage patients to participate in clinical trials.
NEWS: H&K win cancer pain drug deal
03 Nov 1995
Hill and Knowlton s healthcare division has landed a six-figure account to promote a pain relief drug for cancer sufferers. The agency pitched against Countrywide Communications three weeks ago for the business.
NEWS: Cohn and Wolfe launch new skin disorder product
03 Nov 1995
Cohn and Wolfe Healthcare has been hired to launch a new product which decreases the side effects of skin disorder treatments.
NEWS: PR EUROPE; MILAN: Agencies aim to swallow pill deal
03 Nov 1995
Four contraceptive pill manufacturers are expected to decide this month which agency will handle a L1 million (pounds 391,000) campaign to raise awareness of the contraceptive pill in four Italian regions. Schering, Organon, Wyatt and Menarini saw pitches last month from Ketchum and ad agencies Lintas...
CAMPAIGNS: Judge and Jury; Contraceptive crisis was an easy PR pill to swallow
03 Nov 1995 | by HAROLD GODWIN
Instant international action ensured that this hot issue got balanced coverage, says Harold Godwin, director of healthcare Europe, Manning Selvage and Lee
NEWS: Agency sought to publicise Net-style medical software for GPs
27 Oct 1995 | by JOHN-PIERRE JOYCE
The row over the Government s pill warning has prompted an Internet- style medical information firm to speed up its efforts to hire a public relations agency.
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