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MEDIA360: 'What would Jesse do?' asks Boots marketing chief

Boots is driven by the campaigning values of its founder Jesse Boot, according to Elizabeth Fagan, marketing director of Boots UK, at today's Media360 event.

Diageo luxury spirit brands Johnnie Walker and Tanqueray up for grabs

Diageo has put its entire luxury spirits PR portfolio up for review in the UK.

Lego recruits Bacardi marketer Rebecca Snell to top UK role

Lego UK has appointed former Bacardi global brand director Rebecca Snell as head of UK marketing.

Yamaha Music "silent sessions" by Man & Hatchet

Yamaha Music has released the second online film from its "silent sessions" campaign. Following Jamie Cullum s appearance in an ad for the brand, the classical pianist HJ Lim stars in the latest execution, which promotes Yamaha s new silent upright pianos. The spot shows Lim playing piano on the deck...

C4 to air French ads from L'Oreal and Renault in The Returned

Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.

Coty's Kirsty Dale exits PR for Elle magazine fashion role

Kirsty Dale, the long-term UK public relations director for perfume specialist Coty Prestige, is joining fashion magazine Elle in July.

Ministry of Sound signs first product placement for Towie

Ministry of Sound's upcoming album Marbella Sessions is to feature in two special episodes of 'The Only Way is Essex', making it the first brand to have a paid-for placement on the show.

Appliances Online "obsessive passion" by BMB

The white-goods retailer Appliances Online has released its first-ever ad campaign. The TV spots, by Beattie McGuinness Bungay, are being rolled out on a regional basis before appearing on national channels. One ad introduces the protagonist Barry, who is obsessed with white goods. It ends with him...

Comparethemarket.com shifts work from Good Relations to Freud

Price comparison website Comparethemarket.com has moved its PR work to Freud Communications.

3 Great Ads Elizabeth Fagan had nothing to do with

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...


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