Full table: Consumer Superbrands of 2012
27 Feb 2012
Rolex tops the Top 100 Consumer Superbrands table for 2012.
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Rapp and Mother join the creative league this week at number 17 and 27 respectively.
Rolex tops the Top 100 Consumer Superbrands table for 2012.
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Despite being hit by the recession, the sector is well-placed to recover as the effects of the downturn beg in to alleviate.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
The discipline is back on the rise after taking some tough hits from the media in the recession. Brands are looking forward to the London 2012 Olympics, as well as several other major events.
The industry appears resilient, but a deeper look shows that research companies face some unexpected challenges, and must adapt or fail.