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5 things we learned from Mobile World Congress

15 Mar 2013 | by Kate Magee

The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.

Tontine's use-by date

14 Mar 2013 | by Matthew Chapman

Tontine came up with the novel concept of giving its pillows an expiry date in order to differentiate it from cheaper rivals Target and K-Mart in an unremarkable category.

Brand manager of the week: John Davies

06 Mar 2013

Brand manager, Smeg UK.

Am I being unreasonable?! Dealing with difficult customers in the digital age

22 Feb 2013 | by Suzy Bashford

Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.

Brand manager of the week: Lauren Brooking

21 Nov 2012

Brand manager, Vaseline and Dove Men+Care, Unilever UK and Ireland

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

Coke's GB marketing director guided the brand through an eventful summer, but next year will bring a different type of challenge

The Right Track

15 Nov 2012

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.

Consumer: Perceptions changed on direct selling

08 Nov 2012 | by John Owens

The trade body for the direct selling industry - the Direct Selling Association (DSA) - hired CubanEight to help modernise people's perceptions of direct selling in the UK.

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