The robustness, lack of complexity, easy of use and evenness of cooking temperatures extolled by the cast iron cooker brand are cleverly referenced in a series of press ads.
12 Apr 2013
Sainsbury s has released a TV spot to promote its Little Ones nappy range. Abbott Mead Vickers BBDO created the 30-second ad, which shows first-time parents struggling under a weight of baby products before cutting to a second-time mother confidently bathing her child. The campaign was designed to show...
05 Apr 2013
The children s bike company Early Rider has launched its first-ever ad campaign.
The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....
07 Mar 2013
Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
Allinson, the Allied Bakeries-owned brand, is embarking on its first TV advertising campaign in more than 10 years to promote the "wholesome and hearty" qualities of the range.
17 Dec 2012
| by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
10 Dec 2012
| by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Beats Electronics is making the UK the centre of its European marketing operations as it "exponentially" increases its staff.
07 Nov 2012
Rapp and Mother join the creative league this week at number 17 and 27 respectively.