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What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

Confessions of an internet adman

The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future

Agencies line up for £100m SCA global media account

LONDON - SCA, the Swedish personal hygiene company that owns brands including Charmin, Plenty and Velvet, is reviewing its estimated £100 million global media planning and buying account as part of a wider overhaul of its advertising and promotions agency arrangements.


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