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Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to an IAB survey.
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition technology to challenge QR codes, Aurasma.
Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.
TGI Friday's will launch a location-based mobile advertising campaign tomorrow (28 September) that will target consumers who are nearby one of the chain's 46 restaurants.
Waitrose has launched a free iPhone app and mobile website in response to an increased number of browsers accessing Waitrose.com through their mobile phones.
Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
