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Andrex consolidates digital account with JWT

JWT London has picked up the UK digital account for Andrex, the Kimberly-Clark toilet-tissue brand.

Sony Electronics seeks shop for European social media

Sony Electronics is looking for an agency to handle its social media activity across Europe.

Lean Mean Fighting Machine wins Domestos global digital account

Unilever has appointed Lean Mean Fighting Machine as its global digital agency of record for its Domestos bleach brand.

Sony UK hires Cake to add focus to social media offering

Sony UK is consolidating its social media efforts by appointing Cake, as it moves to emulate brands with more social media presence, including Coca-Cola, Nike and Adidas.

My Media World: Barry Bridges

Barry Bridges, agenda21 head of social media, left law for the media world and has managed to crash You Tube and create the world's first performance in Second Life for Jimmy Carr.

Lowe signs Huge deal to better serve Unilever

Lowe Worldwide has agreed a deal with the US agency Huge, which will see the digital shop become Lowe's preferred global digital partner.

GHD approaches agencies for direct and digital review

GHD, the global haircare appliances brand, is holding a review for its direct and digital account.

GHD hands direct marketing account to PAA

GHD, the global haircare appliances brand, has appointed Partners Andrews Aldridge to handle its direct marketing.

Philips calls $100m global digital pitch

Electronics giant Philips is reviewing its $100m global digital account, held by Tribal DDB.

Ikea revamps strategy in loyalty focus

Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.

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