GHD approaches agencies for direct and digital review
28 Oct 2010 | by Sara Kimberley
GHD, the global haircare appliances brand, is holding a review for its direct and digital account.
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Everest appoints MBA to handle DM account
01 Sep 2011 | by Matt Williams
Everest, the double-glazing and home security specialist, has appointed MBA to handle its £10 million direct marketing account.
GHD hands direct marketing account to PAA
07 Oct 2010 | by Matt Williams
GHD, the global haircare appliances brand, has appointed Partners Andrews Aldridge to handle its direct marketing.
Ikea appoints Lida to lead loyalty programme
20 Jul 2010 | by Joe Thomas
Ikea has appointed Lida to take control of its Ikea Family loyalty programme in the UK and Ireland following a pitch handled by the AAR.
Ikea revamps strategy in loyalty focus
20 Jul 2010 | by Joe Thomas
Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
Big name photographers Kiran Master, Nadav Kander and Alex Telfer were among the Gold winners at the Campaign Photo Awards, announced this week.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
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