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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

Royal Mail staff accused over delivery 'scam'

23 Jun 2009 | by Staff

LONDON - Staff at Royal Mail have been accused of manipulating a mystery shopper scheme designed to monitor the efficiency of its delivery service, to ensure they hit targets and received bonuses.

Personalised DM significantly more likely to succeed

02 Mar 2009 | by Sarah Crawley-Boevey

London - The majority of consumers are between five and ten times more likely to respond to properly personalised marketing offers compared to standardised or superficially personalised communications, according to research out today.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Weight Watchers turns to Gecko to streamline campaign management

28 Oct 2008 | by Staff

LONDON - Weight Watchers UK has appointed Gecko to help with its campaign management in 2009.

Royal Mail's half-year profits double despite fall in postal volumes

24 Oct 2008 | by Ben Bold

LONDON - Royal Mail's mail volumes fell 4% in the six months to the end of September, as the advertising downturn hit direct mail volumes and businesses cut costs by switching to other communications such as email and online.

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

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