Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
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Brylcreem mulls swapping Pietersen for Mad Men
21 Jan 2013 | by John Reynolds
Brylcreem is reviewing its strategy of using sport stars in its advertising, throwing its commercial relationship with cricket star Kevin Pietersen in doubt.
Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
Philips partners Spotify for StyleShaver gig
26 Oct 2012 | by Matthew Chapman
Philips' male grooming division is partnering with Spotify for a novel music event that will feature artists performing their music in a style never heard before.
Marmite to sponsor Oxford Street's Christmas lights
02 Oct 2012 | by Sarah Shearman
Marmite has signed up to sponsor the Oxford Street Christmas Lights for the first time, and is planning to stage a "love it or hate it" interactive display.
The marketing Olympics: which sponsors are leading the race to London 2012
04 Jul 2012 | by Alan Mitchell
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark and Ben Hall
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
The Social Monitor: Olympic sponsors make the running in social media
09 Nov 2011
With London 2012 looming, sponsor brands are aiming to engage with consumers on a more intimate level. In the first of a series of reports, Marketing and social media agency Yomego examine brands' social-media strategies in detail.
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