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Nicola Kemp unveils the top marketing moments of the past 12 months.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
Barbie might be an icon in the public consciousness and the queen of Mattel¹s toy offering, but, as Marketing's Mystery Caller discovered, the success of her 50th birthday rests on just one woman: Peggy.
Marketing's Mystery Caller was set for Christmas, but then found out one of its main suppliers had gone into administration. Would their plans be scuppered?
Marketing's Mystery Caller wants one of the 2009 Lavazza calenders photographed by Annie Leibovitz. Could the coffee brand help?
Experts from Kellogg's, Universal and BSkyB are among those offering insights in this free video for marketers looking to engage an over 50s audience.
LONDON - Mobestar, the mobile applications company, is teaming up with the dating site Bone Fish to launch mobile dating.
