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Nicola Kemp unveils the top marketing moments of the past 12 months.
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time, leaving Coca-Cola and Google at second and third place, respectively.
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Tesco Mobile has been named as the mobile phone provider most recommended by UK consumers, according to a new customer survey spanning nine consumer sectors.
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
Brand managers should be replaced by 'conversation managers' if brands are to be successful in the future, according to Steven van Belleghem, head of the brand and communications research unit at Belgian consultancy Insites Consulting.
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
