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Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic Relief.
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.
Greggs continues its PR campaign to become "the home of fresh baking", after recruiting Biss Lancaster in March to push the marketing message.
Travel companies continue to advertise late holiday deals, following the announcement that the BA strikes will not go ahead as planned.
British Gas moves away from its strategy of promoting boiler care and advertises its sponsorship of the British swimming teams.
Prudential may be a little unhappy to see its full page ad in The Times placed directly beside a news story on the company's misjudged attempt to acquire rival AIA resulting in millions of pounds in fees being wasted.
