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Sudocrem "for all of life's little dramas" by The Minimart

14 Jun 2013

Sudocrem is aiming to reposition itself as a brand rather than just a nappy-rash cream with a new TV spot targeting mums. The ad, created by The Minimart, spoofs a famous scene in Jaws, with two eight-year-old boys sitting around a kitchen table comparing scars and competing to tell the best story about...

Burberry partners with Google on digital kisses campaign

12 Jun 2013 | by Magda Ibrahim

Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.

Yamaha Music "silent sessions" by Man & Hatchet

04 Jun 2013

Yamaha Music has released the second online film from its "silent sessions" campaign. Following Jamie Cullum s appearance in an ad for the brand, the classical pianist HJ Lim stars in the latest execution, which promotes Yamaha s new silent upright pianos. The spot shows Lim playing piano on the deck...

C4 to air French ads from L'Oreal and Renault in The Returned

31 May 2013 | by Chloe Smith

Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.

Appliances Online "obsessive passion" by BMB

30 May 2013

The white-goods retailer Appliances Online has released its first-ever ad campaign. The TV spots, by Beattie McGuinness Bungay, are being rolled out on a regional basis before appearing on national channels. One ad introduces the protagonist Barry, who is obsessed with white goods. It ends with him...

ASA rejects calls to censor Ikea ad

22 May 2013 | by James Swift

Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.

Canon "power to your next step" by Mcgarrybowen London

20 May 2013

Canon has launched a TV ad running across the EMEA region until August, created by Mcgarrybowen London. The ad, directed by Thomas Hilland and appearing in 30- and 60-second versions, shows Canon users challenging themselves with image capture and production, including shooting using zoom while canoeing...

Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Polycell gets cheeky in crack-filler campaign

17 May 2013 | by James Swift

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Polycell "no more unsightly cracks" by 18 Feet & Rising

17 May 2013

Polycell is releasing an ad by 18 Feet Rising to promote its new Quick Drying Polyfilla Spray product. In the spot, a son is instructed how to fill a crack in the wall by by his father, who, it turns out, is literally talking out of his arse. The spot will initially be released online with plans...

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