Littlewoods: The retailer took a traditional position for its Christmas campaign
16 Jan 2013 | by Richard Armstrong, Partner, Kameleon
Marketing's unique weekly analysis of advertisement recall in association with TNS.
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Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
SodaStream hits back at Clearcast ad ban
29 Nov 2012 | by Rachel Barnes
SodaStream is launching a protest TV ad in response to a decision by Clearcast to ban its £11m campaign, two hours before debuting last week.
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.
Barbie hits the red carpet in first UK TV campaign
18 Aug 2011 | by Staff
Mattel has unveiled its first UK-specific brand campaign for Barbie, in which it attempts to revive the toy's "cool factor" by presenting the character as a celebrity.
Kerry Foods CMO Phil Chapman on the need for marketers to be more brave
14 Jul 2011 | by Rachel Barnes
Phil Chapman, chief marketing officer at Kerry Foods, believes this is the time for marketers to be more daring. Interview by Rachel Barnes.
Profile: Simon Morris, chief marketing officer of LoveFilm
07 Jul 2011 | by Sarah Shearman
Simon Morris, chief marketing officer of LoveFilm, believes the story of its expansion has many more reels to run. Interview by Sarah Shearman.
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