Sector Insight: current and packaged accounts
31 Jul 2012 | by Jane Bainbridge
Big brands still dominate, but bargain-hunting consumers are far from loyal
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Britain's banks are shunning social media engagement in spite of the growing reputation crisis facing the sector.
Big brands still dominate, but bargain-hunting consumers are far from loyal
Luther Pendragon has signed a deal to acquire financial and professional services PR specialist Lucid Communication.
Several brands with direct competitors as official sponsors of the Olympics have cut their marketing spend by millions of pounds in the run up to London 2012.
Unilever has appointed former Barclaycard marketer Sarah Mansfield to head its marketing services team as media director for the UK and Ireland.
Bell Pottinger Private has recruited Daniel Thöle as a director of Pelham Bell Pottinger, while Phoebe Vela has been promoted to group director of comms.
Lloyds TSB, the official banking and insurance partner of the 2012 Olympic and Paralympic Games, is sponsoring Absolute Radio's 'BT London Live' show hosted by Johnny Vaughan.
Will The Co-operative Banking Group's acquisition of 632 Lloyds branches and the TSB brand give it the scale to mount a real retail banking challenge at last?
The World Energy Council has handed a seven-figure global media brief to FTI Consulting.
Official backers of London 2012 see brand reputation increase ahead of non-sponsors.