Campaign Media Awards 2012 - Best Financial, Corporate and Utilities Campaign: Statoil
22 Nov 2012
UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
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Churchill stalled by Martin Clunes driving ban
06 Dec 2012 | by Kim Benjamin
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
Campaign Media Awards - Best Use of Research: Gocompare.com
22 Nov 2012
Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'
21 Nov 2012 | by Alex Brownsell
The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
Consumer/Finance: Visa's contactless app makes big waves
26 Oct 2012 | by Kate Magee
Visa has been a global sponsor of the Olympic Games for more than 25 years. For the first time it chose to use the Games to drive awareness and usage of a product, focusing on its new mobile and contactless technologies.
Profile: Tim Fallon - Ready to play the long game
25 Oct 2012 | by Alec Mattinson
Tim Fallon may have moved on from kickabouts with Labour's elite but he is determined to help College Group score globally, reports Alec Mattinson.
My Secret Work Weapon: Site for challenger brands offers food for thought
17 Oct 2012 | by Natalie Cowen
Head of brands and communications, First Direct
Simon Kleine - Leading from the back
20 Sep 2012 | by Hannah Crown
The V-P of corporate comms at Western Union is on an evangelical drive to expand the firm's image and appeal, finds Hannah Crown.
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