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Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways that will enable BA travellers to listen to their mix CD while in the air.
Long-time RLM Finsbury partner James Leviton is leaving the City agency to run the UK strategy business of business advisory group Teneo.
Easy-forex, the foreign exchange dealing platform, has appointed integrated creative agency MBA as its first global advertising agency.
Wonga has partnered with furniture retailer Cotswold to launch a new service, which does not carry the Wonga name, that allows shoppers to borrow money for one-off online purchases.
The British Bankers' Association (BBA) has appointed former health spad Paul Stephenson for a new role.
Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving.
Ernst & Young's financial services business has appointed Kreab Gavin Anderson as its retained media relations agency.
Innovation Group has drafted in Louise Fisk from Logica to head up global comms, PR and marketing.
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
