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MBA wins foreign exchange client

Easy-forex, the foreign exchange dealing platform, has appointed integrated creative agency MBA as its first global advertising agency.

Confused.com films public helping 'drunk' driver

Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving.

The 10 most popular ads among YouTube UK users in 2012

Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.

RBS in agency talks over corporate ads

The Royal Bank of Scotland Group is reviewing its corporate advertising account.

Campaign Media Awards 2012 - Best Financial, Corporate and Utilities Campaign: Statoil

UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.

Campaign Media Awards - Best Use of Research: Gocompare.com

Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.

Coutts selects CHI for global ad brief

Coutts, the private banking house, has awarded CHI & Partners its global ad account.

Agencies vie for mobile payments task

The Payments Council, the payment services body run by high-street banks and supported by the Government, is looking for an agency to handle a brief promoting mobile payments.

McCann out of global HSBC pitch

McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another unnamed global bank.

The Right Track

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

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