Confused.com announces Nectar partnership with TV ad
14 Dec 2011 | by Alex Brownsell
Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
'Did you see what I posted on Facebook last night?' Not much of a conversational gambit, is it, and one that hardly competes with, for example, 'What about the chauffeur in Downton Abbey, eh?'
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
Kitcatt Nohr secures Nationwide account
29 Sep 2011 | by Sara Kimberley
Nationwide Building Society has appointed Kitcatt Nohr Digitas to handle its UK direct marketing account.
MasterCard revamps 'Priceless' campaign with city rewards scheme
27 Sep 2011 | by Alex Brownsell
MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen the brand's relationship with customers and position itself as more than just a payment-card company.
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
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