Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
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Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard customers the chance to win a range of prizes through an interactive digital advent ?calendar, which is hosted on its Facebook page.
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101, at a recent Marketing Society and LinkedIn event. Watch the highlights of the insights they provided.
Watch behind-the-scenes footage from the 29 under 29 photoshoot and the winners giving advice to other young PR professionals about how to climb the career ladder.
PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
The Awards 2011 book will be available in this week's issue of PRWeek
Alastair Campbell apologised to over 1,200 senior PR professionals at the PRWeek Awards 2011 for tarring them with the 'spin doctor' brush.
The high-street banking brand has opted for an ad with a familiar approach.