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The best brands of 2010: choose your winner

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.

Sector insight: Personal pensions

The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.

'We are not a place for narrow-minded people'

HSBC's global marketing chief, Alex Hungate, wants the bank to elicit the same affection in people as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well-loved, that's quite a task.


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