Sector insight: Personal pensions
16 Jun 2010 | by Jane Bainbridge
The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.
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As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
The UK pensions industry has been rocked by the recession, but a significant potential market remains to be tapped.
HSBC's global marketing chief, Alex Hungate, wants the bank to elicit the same affection in people as celebrated consumer brands such as Apple. At a time when the financial services sector is not exactly well-loved, that's quite a task.