More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
IG Markets launches ads speculating Chinese economic influence
21 Dec 2010 | by Alex Brownsell
Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.
Metro Bank accelerates branch opening programme
17 Dec 2010 | by Alex Brownsell
Metro Bank is accelerating its roll-out plans, claiming it has "exceeded" all annual expectation in its first few months of operation.
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
HSBC hands global marketing role to Chris Clark
08 Dec 2010 | by Alex Brownsell
HSBC has reinstated Chris Clark as its top global marketer, following the departure of group head of marketing Tracy Britton earlier this year.
Brands warned over 'paperless' service green claims
06 Dec 2010 | by Gemma Charles
Banks, utilities companies and telecoms providers are being warned they could face 'greenwash' ad sanctions for running unverified claims that switching to paperless services is better for the environment.
MasterCard extends Brit Awards sponsorship
29 Nov 2010 | by John Reynolds
MasterCard and the Brit Awards, one of the country's flagship music award events, have extended their commercial relationship for a further three years.
Brand of the Year 2010
24 Nov 2010 | by Suzy Bashford
Department store John Lewis has won The Marketing Society's Brand of the Year.
Banking giant BNP Paribas looks to boost brand overseas
19 Nov 2010 | by Alex Brownsell
French banking giant BNP Paribas is to launch its first global corporate advertising campaign to raise awareness of the brand.
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