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CNBC launches real-time financial news iPad app

09 Dec 2010 | by Sarah Shearman

CNBC, the business and financial news channel, has released a free iPad app to allow City workers to keep up to date with their portfolios on the go and watch CNBC video-on-demand.

MasterCard extends Brit Awards sponsorship

29 Nov 2010 | by John Reynolds

MasterCard and the Brit Awards, one of the country's flagship music award events, have extended their commercial relationship for a further three years.

Brands take out extra 'disgrace' cover

15 Nov 2010 | by Ed Owen

Brands are taking out additional "disgrace" cover against negative publicity that may be generated by the misbehaviour of celebrities sponsored to represent them.

Hiscox first to use location-based Wi-Fi ad platform

11 Nov 2010 | by Daniel Farey-Jones

Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.

American Express pitches philosophy in new TV ad

08 Nov 2010 | by Daniel Farey-Jones

Ogilvy & Mather has created a brand-led TV ad for American Express, outlining the company's philosophy of helping people lead a richer life.

Confused.com to roll out musical number

05 Nov 2010 | by Daniel Farey-Jones

Confused.com is to roll out a Queen singalong TV ad on Sunday (7 November), in a bid to reassert itself as the insurance comparison market leader.

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half of 2010, according to Nielsen's latest Global AdView Pulse report.

First Direct deepens online engagement

06 Oct 2010 | by Sarah Shearman

First Direct is replying to customers' queries publicly for the first time on its online forum, as part of a wider strategy to strengthen customer relations by being media friendly.

Aviva campaign offers customers five minutes of fame

04 Oct 2010 | by Sara Kimberley

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings across the world as part of its first global brand campaign.

First Direct celebrates 21 years since launch

01 Oct 2010 | by Alex Brownsell

First Direct is today (1 October) celebrating its 21st anniversary after famously launching in 1989 with a TV ad that claimed to be broadcast from 2010.

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