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Allianz to debut brand in the UK

30 Jun 2009 | by Alex Brownsell

LONDON - Allianz, the world's second-biggest insurance company, is to roll out its brand as a consumer proposition in the UK for the first time.

Mark Kleinman on marketing and the City: Selling a vision of growth

30 Jun 2009 | by Mark Kleinman

A bold, marketing-led approach would help companies catch the eye of investors as the economy rallies.

Ditch your brand icon at your peril

30 Jun 2009 | by Amy Golding

LONDON - The decision to axe or tweak a brand's logo should not be taken lightly

We'll Call You - NatWest

30 Jun 2009 | by staff

Ma and Pa Mole are thinking of moving to the Scilly Isles, but never got the hang of cashpoints, let alone internet banking. Does NatWest's van go their way?

Industry commentator Alan Mitchell joins Marketing

30 Jun 2009 | by Staff

LONDON - Marketing commentator Alan Mitchell has joined Marketing as a monthly columnist.

Zurich backs Connect offer

30 Jun 2009 | by Alex Brownsell

LONDON - Financial-services brand Zurich is to launch its direct insurance offering, Zurich Connect, in the UK with a TV, press and radio campaign.

Direct choice: Financial Times

30 Jun 2009 | by Steve Stretton, Creative partner, Archibald Ingall Stretton

It's very rare these days to see a nicely constructed bit of folding box-board with a lovely matt-laminate smeared all over.

Kreab Gavin Anderson buys Norway's 20/20 Communications

29 Jun 2009 | by Alec Mattinson

Kreab Gavin Anderson is to acquire Norwegian agency 20/20 Communications as it looks to consolidate its position in the Nordic comms market.

And in the real world... Vodafone, Porsche, M&S and more...

29 Jun 2009 | by Matt Williams

LONDON - Today's round-up of the biggest business stories

The Week in City & Corporate

25 Jun 2009 | by Alec Mattinson

Hertford International Group, the firm behind a range of pre-paid credit card and financial services, has brought in Bishopsgate Communications as its retained PR agency. The agency won the account via a competitive pitch process. Tavistock Communications was the incumbent agency.

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